American Income Life – Choose Life Anytime!

National Life Insurance Awareness Month (LIAM) is sponsored by the nonprofit Life Foundation and takes place each September.  Its purpose is to create awareness of the need to purchase life insurance.  Every year a celebrity spokesperson is the face of the event and tells the story of how the loss of a family member impacted his or her life. A few years ago, it was NBA star Lemar Odom, who lost his mother as a young boy but was able to follow his dream because of the care of his grandmother and the life insurance policy his mother had provided. Last year it was Buddy Valastro, the star of the TV reality show, ‘Cake Boss’. Buddy’s father died very suddenly when Buddy was a teenager and left the family with no life insurance. That loss helped Buddy recognize the importance of life insurance at an early age.

It’s not September yet, but any month is the right month to think about life insurance and to encourage the purchase of life insurance. And you don’t have to be a celebrity to do it.

Whether you purchase a whole life policy or a term life policy, the important thing is to purchase a policy. You never know what the future holds, and there is nothing more important than protecting the financial future of those you love.